A misconception about Solāis

Because Solāis was founded by a woman and much of the conversation here centres around women’s health and recovery, some people assume the space is only for women.

It isn’t.

The majority of clients happen to be women, but infrared therapy itself has never been gendered. Men have used heat therapies for recovery, circulation and stress regulation for generations, from Finnish sauna culture to training facilities and recovery studios.

What Solāis offers is simply a different environment for experiencing those benefits.

A calmer one.

For some, that means a private place to reset after a demanding week. For others, it means support with pain, poor sleep, muscle tension, burnout or the slower, quieter signs that the body is no longer recovering as easily as it once did.

And men do come.

They come on their own. They come with their partners. They come because they train. They come because they are managing long-term health issues. They come because stress has started showing up physically and they know they need to do something before things get worse.

That matters to me.

Because although much of the conversation around Solāis has naturally centred on women’s health and recovery, men are not outside that conversation. They are living with pain, inflammation, fatigue, nervous system strain and chronic conditions too. Sometimes very quietly.

One of the things I’m learning more and more through Solāis is that recovery does not always look dramatic. Sometimes it looks like someone finally falling asleep in the pod because their body has softened enough to let go. Sometimes it looks like a person realising how much tension they had been carrying without fully noticing. Sometimes it is simply the relief of finding a space that feels manageable, private and easy to return to.

That is part of why the design of Solāis matters.

The head-out pods make the experience feel more accessible for people who find traditional saunas overwhelming, claustrophobic or too intense. The privacy matters. The quieter pace matters. The fact that you do not have to “do wellness” in a performative way matters.

You can just come in, settle, and let the session do its work.

I think preventative care becomes more meaningful with age, not less. There comes a point where capacity does not maintain itself. Sleep gets lighter. Recovery takes longer. Stress sits in the body more heavily. Circulation slows subtly. You can still be functioning well and yet know, somewhere underneath that, your body would benefit from more support.

That is not weakness. It is awareness.

And that awareness belongs to men as well.

So while Solāis will always speak naturally to many women, it is not built to exclude. It is built for people who want to look after their body before it starts shouting. People who value calm, privacy and consistency. People who understand that taking recovery seriously is not indulgent, it is intelligent.